10 Fun Facts About Cyber Monday

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Cyber Monday is just around the corner. Do you have your shopping list ready? Whether you’re a shopper or retailer (or maybe both), make sure you know these 10 fun facts from Cyber Monday last year:

1. Cyber Monday sales hit an all-time high last year

Consumers spent $3.45 billion on Cyber Monday in 2016. Fortune called it “the biggest day in the history of U.S. e-commerce.” 

2. Even on Black Friday, nearly half the customers shopped online

Will Black Friday become the new big online shopping day? According to USA Today, 43.8 percent of shoppers purchased items online between Thanksgiving and Sunday.

from Adobe told Forbes that Black Friday’s online sales were only $110 million behind Cyber Monday’s. She predicts Black Friday 2017 could become the top online shopping day.

3. More people shopped on their mobile device

For the first time, mobile visits finally surpassed desktop visits in 2016. Adobe reported 47 percent of shoppers used their desktop on Cyber Monday with 53 percent using a mobile device.

4. More purchases were made on desktop than mobile

Even though more people shopped using their mobile device, desktop takes the lead in purchases made. According to Adobe, 65 percent of purchases were finalized on desktop with 35 percent on mobile.

5. Cyber Monday had the lowest shipping costs during the holiday season

If you’re ordering gifts online, you might want to rethink which day to finalize your order. Last year Thanksgiving day and Cyber Monday had the lowest shipping costs during the holiday season at $1.60.

6. Amazon was the most visited retail website in the U.S. during the holiday season

Amazon was by far the most visited retail website during the 2016 holiday season. Following behind them was Wal-Mart.

7. The best-selling electronics were Amazon Fire, Apple iPads, Microsoft Xbox, Samsung 4K TVs and Sony PlayStation 4

Electronics were a popular Cyber Monday item. These top five electronics had the most purchases during the holiday season.

8. Televisions had the highest price drops

If you took advantage of the holiday season to buy yourself a new TV, you picked a good time to upgrade. Televisions had the highest price drops with an average of 21.5 percent off.

9. Cyber Monday’s online visits grew 12.1 percent

Cyber Monday sales continue to grow each year. According to Adobe, last year’s Cyber Monday online visits grew 12.1 percent since 2015.

The steady increase may be related to both business strategy and customer preference. The Balance says nearly 90 percent of retailers offered Cyber Monday sales. Customers said they prefer shopping online because of  the 24-hour convenience and the ability to compare prices easily.

10. Customers spent less money last holiday season

How much did you spend during last year’s holiday season? Statistics show shoppers spent about $10 less on average compared to 2015.

Did customers’ lists shorten or did they snag better deals? The National Retail Federation believes the drop is mainly due to bigger discounts. They say about 36 percent of shoppers reported their purchases being on sale in 2016 compared to 32.5 percent in 2015.

Keep these 10 fun facts in mind as you prepare your Cyber Monday Christmas list. Have fun shopping and saving money this holiday season.


About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. She grew up in the Mountain State of West Virginia and now resides in Oregon.