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The best way to ensure success in e-commerce is to integrate customer-oriented services and features. The ultimate objective of e-commerce integration services is to attract more and more customers to increase the conversion ratio. If you are representing an e-commerce store and facing difficulties in managing traffic, you’re not alone. Every e-commerce client faces various difficulties in doing business in this competitive digital market.
But again, developers have designed necessary e-commerce modules, which can instantly improve your e-commerce store’s performance. Here are five easy ways to make e-commerce integration simpler.
1. Use the best social media tools
Creating a compelling social media post can attract the interest of users towards your e-commerce store. Currently every e-commerce client focuses on running various paid campaigns through social media platforms.
There is no doubt that the productivity associated with social media campaigns is worth the investment. To manage the social media posts and campaigns, you need to use the best social media tools. Check the reviews and performance stats of social media tools before integrating them with your e-commerce store.
2. Enable an account creation extension
Visit any e-commerce store and you’ll find account creation is usually mandatory to buy a product. Without creating an account with the service provider, you are not eligible for making any transactions. You might be wondering, “But why is creation account mandatory? Customers can simply pay the amount and can grab their products.” But it’s not that simple.
With account creation, a customer registers his or her personal details with the service provider. These details are later used for reward programs, email marketing, suggestive selling and others. Account creation also directly improves the sales ratio without any extra investment. So while it does create an extra step up front, it benefits your business long-term.
3. Use responsive themes or templates
Responsive themes are compatible with every device across the board, whether you are accessing your website on a mobile device or desktop. And a responsive site is vital in order to compete today. Over half of users say they won’t recommend a business with a poorly-designed mobile site. If your website is not mobile-responsive, then you are losing potential customers.
If you are just starting up your business, there is no need to invest on separate mobile application. You can easily find suitable mobile responsive themes or templates from Shopify. No matter which platform you choose, get the best responsive theme for your website and provide customers with a mobile-friendly shopping experience.
4. Create good, attractive content
In this competitive market, great content improves sales and customer experience. Content also plays an important part in improving conversion rates. This is a primary reason e-commerce clients invest in content marketing. They use both written and video content to attract the audience’s interest.
5. Provide a one-click checkout process
The simple logic behind great sales is easy and flexible user experience. If customers are satisfied with your features, they are more likely to browse your products. E-commerce websites with a one-click ordering module seem to have more sales ratio compared to others.
The reason behind this is very simple. Customers don’t want to trap themselves in complicated shopping procedure. They simply want to add their product to the cart and then directly proceed to the checkout. If you add any other complications in between, you’re interrupting the shopping experience and risk losing valuable customers. Thus, your competitors are winning the game. Provide a great user experience by implementing a one-click ordering feature on your e-commerce website.
Apart from these techniques, you also need to integrate more payment options with your website. Remember, different customers have different payment preferences. Offer several different payment options to cater to your audience’s needs.
These five ways can greatly help you improve your sales. But before making any changes, seek a consultation. Learn more e-commerce success strategies with experienced and dedicated e-commerce experts.
About the Author
Olivia Clark is a professional web designer. She is currently associated with MS Web Designer, an e-commerce replatforming and integration company. She loves to share her views regarding web development and web designing.