Once Hill & Markes’ site was launched, the team knew their work was only beginning. Now they had to find ways to encourage their customers to use the site. Find out how to embrace e-commerce internally and why Amazon Business targets B2B e-commerce’s tail spend.
Only 40 percent of B2B businesses surveyed have an e-commerce site. Find out why digital transformation is crucial in the B2B space.
Also included: Forrester Research predicts B2B e-commerce will reach $9 trillion in sales next year. That's nine times their original prediction. Find out how Forrester breaks down projected 2018 commerce figures across six B2B e-commerce channels.
Many B2B businesses assume a digital shift means they should mirror B2C e-commerce. But B2B products often require a more complex process, including several configurations and customized price quotes. Find out how B2B e-commerce requires a different approach.
Also included: 17 B2B e-commerce brands unveil the secrets to scalable online success
B2B and B2C have historically been very different. And while that's still true today, we're starting to see them overlap more over time. Customers expect B2B businesses to provide B2C-like experiences with personalization and ease of use.
Find out how e-commerce is changing, how blockchain nudges B2B traders to the digital realm and more.
While B2B and B2C e-commerce have a lot in common, some important characteristics set them apart. The number of decision-makers is larger, the sales cycles are longer and the stakes are higher. Find out what features you need for acquiring, selling and retaining B2B customers.
Also included: Factors you should consider during your digital transformation.
Businesses have no choice but to get on board with digital commerce because many people now turn online first to make buying decisions. Find out why it's urgent to embrace digital commerce and how to make the B2B online shopping experience as seamless as the B2C experience.