Commerce IQ - April 26, 2018

Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B digital commerce. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe

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Mark Bartlett from FPX says many B2B businesses assume a digital shift means they should mirror B2C e-commerce. But B2B products often require a more complex process, including several configurations and customized price quotes. Find out why B2B e-commerce requires a different approach in "To win many online buyers, B2B can’t just mirror B2C."

John Riccio from PwC shares three key letters for digital transformational success: B, X and T. These letters stand for business, experience and technology. To succeed in your digital transformation, Riccio says you must reassess your business strategy, optimize customer experience and understand the technologies required. Find out more in "Intelligent Digital: Three letters for transformational success."

Tracey Wallace from BigCommerce says the complexities of B2B e-commerce cause some companies to put e-commerce optimization on hold. But these complexities can be solved by modern B2B e-commerce platforms. Find out what the fastest growing B2B e-commerce brands are doing to succeed online in "17 B2B Ecommerce Brands Unveil The Secrets to Scalable Online Success."

Yana Yelina from Oxagile says users expect a web page to load in under two seconds. A slow site could lead to site abandonment, decreasing customer loyalty. Make speed a priority. Find out how to speed up your e-commerce site in "3 Ways to Speed up Your Ecommerce Website."

Insite Software dispels B2B e-commerce myths and defines the true measures of a successful B2B buying experience. These experts say manufacturers and distributers should incorporate enterprise-wide goals such as efficiency gains, cost reduction and accelerated productivity into their strategies. Find out what it takes to foster unified B2B e-commerce in "New Report Uncovers the Real Components of Unified B2B eCommerce."

About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. She grew up in the Mountain State of West Virginia and now resides in Oregon. 

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