Commerce IQ - July 2, 2018

Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B digital commerce. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe


Shannon Hane from Magento reveals study results showing B2B companies rely heavily on e-commerce to drive customer satisfaction and revenue. Participants said their B2B e-commerce efforts helped them win, serve and retain customers. Find out how digital commerce maturity and customer satisfaction are linked in "Study Shows B2B Digital Commerce Maturity Leads to Higher Customer Satisfaction."

Growthetics Founder Adi Suja says over half of B2B marketers say conversion rate is the most useful metric regarding landing page performance. Find out more important e-commerce statistics in "Essential Ecommerce Statistics for 2018."

Rebecca Sentance from Econsultancy shares three e-commerce trends that will drive the future of online retail: social commerce, personalization and subscriptions. Find out where these trends are headed and how companies utilize them in "The future of ecommerce according to Mary Meeker."

Tom Ryan from RetailWire says Visa and Mastercard are partnering to create a one-click button for online purchases. While this would provide convenience to customers, retailers still have some concerns. Find out the possible issues in "Retailers ready to battle card companies over one-click payments."

Ian McCue from NetSuite says e-commerce shows no signs of slowing down. Find out what the future of online retail looks like and how to drive sales with Amazon marketing in "Future of Ecommerce Brighter than Ever in $5 Trillion Retail Industry."

About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. 

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