Commerce IQ - July 5, 2018

Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B digital commerce. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe


Paul Demery from B2BecNews says a recent ruling from the high court allows state and local governments to require more merchants to collect sales tax, which impacts B2B distributors and wholesalers. This ruling is still in process since each state will generate their own requirements. Find out more about this change in "What the Supreme Court sales tax ruling means for B2B sellers."

Forrester Chief Marketing Officer Victor Milligan says retailers pay too much attention to Amazon and too little attention to how Amazon and consumers work together. He shares seven fundamentals to think about (including labeling loyalty as an emotion) in "Learn from Amazon, don’t try to copy it."

Blank Label Co-Founder Danny Wong explains how to nudge a customer along when they're hesitating. First and foremost, identify the deal-breakers. Starting with this allows you to determine if a sale is possible and determine bargaining strategies for further negotiations. Find out the other five tips in "6 Strategies For Overcoming Buyer Hesitation in B2B Sales."

Herbert Lui from Wonder Shuttle says multi-channel commerce enables anywhere buying, social selling is starting to deliver results and e-commerce automation is an accessible reality. Find out where e-commerce is headed in "What Is the Future of Ecommerce in 2018 and Beyond? 10 Trends."

Unilog says buyers would rather make a purchase online over speaking with a salesman. Because of this, it's important to embrace digital commerce. Find out five e-commerce strategies in "Diverse Business Models and Strategies Make eCommerce a Viable Tool for Many."

About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. 

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