Commerce IQ - June 21, 2018

Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B digital commerce. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe

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Comalytics CEO Jannie du Toit says implementing a three-layer approach to B2B e-commerce can increase your sales. The first layer is to implement one B2B online system for your customers. This allows 24/7 service, broader sales and access to account details and prices. Find out the other two layers in "B2B e-commerce: three layers to growth."


Credit Key CEO John Tomich estimates the B2B e-commerce market is about 15 years behind B2C’s. But he says this is changing. Find out how going digital is changing business interactions and payments in "B2B’s Mission To Replicate B2C’s Point-of-Purchase Financing Success."

Mark Brohan from B2BecNews says manufacturers and distributers are still figuring out the new realm of B2B e-commerce. B2B e-commerce site TruPar.com attributes their success to acquiring and converting customers with the ease and convenience of purchasing online. Find out more about this strategy in "Converting buyers is the name of the game in B2B commerce."

Unilog SVP of Strategy Joe Bennett shares five important pieces to B2B e-commerce success, including content, integration and personalization. Find out how to implement these factors and more in "5 Critical Components for B2B eCommerce Success From Unilog’s Top Strategist."

Kristin Swenson from NetSuite shares insights from three e-commerce experts. Half of product searches start on Amazon, so one expert said it's more important now than ever to establish an e-commerce strategy. Find out three approaches to Amazon Business and how to strategically partner with Amazon in "Lessons from Amazon’s Entry into B2B."


About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. 


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