Commerce IQ - June 7, 2018
Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B digital commerce. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe
MSTS President Brandon Spear says knowing a customer and interacting with them the same way through all channels (whether they purchase in-store, online or over the phone) is a challenge. B2B buyers expect a seamless experience, including customer history, contract negotiations and pricing. Find out how to solve omnichannel issues in "Taking B2B eCommerce Omnichannel."
Kravet Chief Process and Innovation Officer Jesse Lazarus says to resist assuming you already know what your customers want and need. He took his own advice by seeking customer feedback during their website redesign. Find out more tips from Lazarus about seeking customer feedback and embracing digital commerce in "B2B Next Speaker Spotlight: Jesse Lazarus on content that connects."
Diginomica Co-Founder Phil Wainewright says acquiring CloudCraze allows Salesforce to embrace B2B e-commerce. Salesforce SVP and General Manager of B2B Commerce says B2B companies that deploy B2C tactics where applicable are seeing big returns. Find out what else CloudCraze brings to Salesforce and how to integrate B2B commerce in "As Salesforce digests CloudCraze, prepare for B2B commerce disruption."
Unilog says selling on social media, providing a B2C-like experience and publishing short product videos on landing pages are three of the B2B e-commerce trends to keep up with for the rest of 2018. Find out nine more in "12 B2B eCommerce Trends to Follow in 2018."
B2BecNews says Salesforce believes their drastic sales jump is due to B2B2C growth. Salesforce CEO Marc Benioff expects to see the company continue to grow as businesses have an increasing need to engage with their customers in the B2B and B2C markets. Find out more about their growth in "As Q1 sales jump 25%, Salesforce cites ‘B2B2C’ as key to growth."
About the Author
Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking.