Commerce IQ - March 26, 2018

Commerce IQ is a hand-curated newsletter created twice a week to boost your knowledge of the technologies and practices advancing B2B commerce and digital user experiences. If you think the content is valuable, please forward it to spread the word. Not yet receiving Commerce IQ? Click here to subscribe

Aaron Orendorff from Shopify Plus says B2B buyers report a higher spend total online, but the bad news is that many B2B businesses still struggle to meet the expectations that come with this online transition. Find out how to dominate the online market by integrating B2C trends with B2B e-commerce, being transparent with customers and more in "B2B Online Stores: Dominating the Fastest Growing Market for Online Shopping."

B2B Digital Commerce

Trellis CTO Isaiah Bollinger shares the secrets to beating Amazon in the B2B space. He recommends offering clear discounts for loyal customers, B2B-oriented shipping and clear account pages. Find out other ways to improve B2B e-commerce in "Beating Amazon in B2B eCommerce."

Karie Daudt from Insite Software says in order to win at B2B e-commerce, you must first know your mistakes. These pitfalls include ignoring post-purchase experience and focusing on the wrong goals. Find out the seven B2B e-commerce mistakes to avoid in "The Top 7 Points of Failure in B2B Commerce."

Priya Slayer from MartechAdvisor says Amazon Business users can create an Alexa skill that lets B2B customers place large or recurring orders just by talking to Alexa. Find out other things you must know about Amazon Business in "10 Must-Know Facts about Amazon for Business."

User Experience

Award-winning User Experience Consultant Mark Richman says many companies are focusing more on the design of UX and less on research. Find out why he believes companies should value research in "Are We Taking the “U” Out of UX?"

Mark de Bruijn from SAP Hybris says almost half of consumers still prefer human contact over a chatbot, but a third say they are fine with chatbots as long as they can easily contact a person when needed. Find out how chatbots affect user experience in "The growing importance of chatbots in the customer journey."

Robyn Collinge from Usabilla says customer experience has overtaken price and product as the main differentiators between you and your competitors. Find out why your future depends on customer-centricity in "Your Customer Calls The Shots in 2018."

Page Grossman from Outbound says the discovery moment is when your interest in a tool turns into understanding and even excitement of the tool's capabilities. Users then start to believe in the tool and advocate for it. That's when you've nailed the on-boarding process. Find out how Slack succeeds at on-boarding customers in "Slack kills at onboarding customers: Here’s how."

TradeGecko explains how to use UX to build trust, how to provide an easy checkout process and more. Find out how to master e-commercein their free eBook: "Mastering eCommerce: How to optimize your eCommerce business and scale to new heights."

About the Author

Shaelynn Miller is Six Vertical’s Content Marketing Coordinator. She appreciates everything she’s learned throughout her career journey, starting from pursuing two internships to earning her bachelor’s degree to today as a member of the Six Vertical team. When she’s not writing and marketing, she’s playing with her dog, walking in the park or baking. She grew up in the Mountain State of West Virginia and now resides in Oregon. 

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