Rating Distribution Summary

According to Baymard Institute, 95% of users relied on reviews to learn more about products. A ratings distribution summary at the top of the reviews section allowed users during testing to get a feel for how the product has been rated overall. In fact, the ratings distribution summary was the most utilized feature of the reviews section, and was relied on by users even more than the actual review content.

Hiding the Ratings Distribution Summary

Consider dynamically hiding the rating summaries for a given product when there are too few user reviews available (e.g., five or fewer), as the summary will force too much focus on the quantitative data and downplay the qualitative insights the actual review texts might provide.

Resources

https://baymard.com/blog/user-ratings-distribution-summary


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