Why Moving Companies Should Use GPS Tracking
GPS (global positioning system) is a satellite-based navigation system. Created by the US Department of Defense, GPS was made available to consumers in the 1980s. Today, it's found in everyday products including our cars, smartphones, and watches.
Moving companies face several problems GPS tracking technologies can help with. Left unaddressed, these problems can be time-consuming, costly, and hurt the customer experience.
Customer ETA Complaints
Daily service schedules for moving companies are fluid. Moves running longer than expected, traffic, and changes in crew availability are some of the issues that cause delays.
"Late arrivals" are a common source of moving customer frustration. This is especially true when the customer isn't notified their crew is behind schedule. Left to wondering where their crew is, upset customers will call customer support asking for an ETA.
Moving companies can use GPS tracking to proactively send up-to-the-minute ETAs. Keeping your customers informed about arrival time, even if the crew is running late, can be the difference between a 5-star and 1-star review.
Unknown Crew Locations
When dispatch doesn't know where a crew is at any given moment, they're unable to respond to urgent issues quickly.
Consider a moving company that wants to capitalize on demand for same-day moves. Customers of local, short-haul moving services often times are in a pinch, and will give their business to the company that can arrive soonest.
Without real-time visibility into crew location, dispatch has to call or text drivers to determine the closest available crew. This takes time… and any delay can result in losing the sale.
GPS tracking provides dispatch with live vehicle tracking so they always know where their crews are. Real-time visibility of crew location enables moving companies to quickly respond to schedule changes and short-notice revenue opportunities.
Driving excessive miles creates fuel waste and unnecessary costs. Inaccurate customer addresses and poor route planning are frequent causes of unwanted mileage. Crews using company vehicles for personal use is another source of fuel waste.
GPS tracking technology informs dispatch when a driver has wandered 'off-course". By pushing updated directions to the driver moving companies can reduce fuel waste and avert unwanted costs.
Equipping your fleet with GPS tracking can also be an effective deterrent to moving crews using company vehicles to run personal errands.
Drive Time Disputes
Moving companies that charge for drive time understand drive time calculations are a frequent source of customer disputes. This can be especially true if you charge for actual drive time, including time spent in traffic.
GPS tracking reports time, location, route, vehicle speed, traffic conditions, and so on. This data helps moving companies explain drive time calculations and settle disputes in their favor.
Implementing GPS tracking technology can generate many positive business outcomes for moving companies. Here are a few.
Improved Customer Satisfaction
Knowing the time-location of your moving crews enables moving companies to proactively manage customer expectations on move day. Keeping customers informed about crew ETA helps set customer expectation and reduces stress. Good communication creates a better customer experience and drives better customer ratings (and tips for your crew members).
Decreased Refunds & Discounts
With GPS tracking moving companies are able to track the driving route of every truck in their fleet. Being able to report on route data helps defend against refund/discount requests from customers claiming excessive driving time.
Reduce Fuel Costs
Live vehicle tracking makes a big difference keeping drivers on the most-efficient course. Instant updates on vehicle location enables early detection of lost drivers. GPS tracking technology empowers moving fleet managers to reduce mileage, save time and create more efficient use of fuel.