Reading Time: 4 mins
The craze of online shopping has reached an all-time high, and this is one of the many reasons 2017 e-commerce sales reached $2.3 trillion across the globe. According to Statista, the projected revenue from e-commerce markets globally will reach to $4.88 trillion by 2021. These figures are enough to compel entrepreneurs to venture into the e-commerce world and create new sale avenues for their products.
If you’re ready to embrace e-commerce, follow this ultimate e-commerce web development checklist.
1. Choose a great domain name and host
A domain name is vital for a professional e-commerce website. It gives an identity to your online business and helps customers feel secure while making a purchase from your e-commerce portal. Use a domain name that defines your business so your customers find it easy to remember.
It’s difficult to obtain a good domain name, especially .com domains, as it’s possible your desired name has already been taken by another company. This is the main reason web developers register the domain name first even before starting the web designing phase.
Once you’ve registered a domain name, it’s time to find a hosting service provider. A domain without a host is like a ship without a sailor. Elite hosting services will not only provide you a place to store all your website files, but will also redirect your customers to your e-commerce website when they search for your domain name. Good hosting services are packed with powerful features that boost your search engine ranking. This facilitates higher traffic followed by an increased conversion rate.
2. Create intuitive web design
When you begin with designing your website, remember it will act as your storefront. Your website design plays a key role in deciding whether the traffic will be converted into a customer or not. Try to design a simple yet striking design that compels visitors to browse through your products and make a purchase.
Make important details highly visible, such as contact information, company policies or any other highlights of your store. Your website design must be user-friendly so visitors can have a rich user experience. You can also ask your web developers to guide you on the various web development elements that greatly affect the conversion rates.
3. Manage inventory effectively
If you source and resell products, then it is crucial that you set up special features for inventory management. Keep track of how many products you purchased from the sellers, how many orders you have received for particular products and the closing inventory balance available at your store. This will not only prevent someone from ordering an out-of-stock product, but it will also help you know if you have an optimal stock quantity of each product.
4. Offer multiple payment options
Not every customer will be willing to make an online payment when purchasing something for the first time from your website. If you want to increase the conversion rates, offer multiple payment options to the customers. Apart from making payment through debit cards and credit cards, also include a cash on delivery option.
If you plan to sell your products in different countries, consider incorporating payment options like PayPal, Payoneer and other international money transfer gateways. The more options you offer your customers, the higher your chances of returning customers.
5. Utilize chatbots for 24/7 customer assistance
Chatbots have proved to be a real game-changer in the e-commerce world. Whenever a visitor has a query about any of your products or services, chatbots provide the answers instantly.
Customers love the concept of chatbots, as they can easily access any information whenever and wherever they want. Recently, many customers have started using chatbots to inquire about shipping status, refund status and various other product or service-related queries.
Consider chatbots as one of your company representatives that handles both customer service and sales. Your e-commerce website can create a positive impression on visitors if you can make chatbots available on your website. This will directly affect the conversion rates positively.
6. Provide a mobile-friendly website
Gone are the days when people used to make most of their e-commerce purchases through desktops. Millennials’ mobile engagement behavior has made it crucial for all website owners to make their site mobile-friendly. Your website should be appealing and easy to use on both desktop and mobile. If your business doesn’t prioritize a mobile-friendly site, you’ll likely lose out on valuable customers.
Your e-commerce website must be packed with powerful features and should be able to deliver a rich user experience. Along with the tasks in this checklist, you also need to consider things like back-end functionalities, easy sharing options, scalable design, intelligent product suggestion and much more.
But before you dive in to that, you must start with the basics. The points in this checklist are crucial for an e-commerce website. Implement these features in order to truly get the most out of e-commerce integration.
About the Author
Ram Mori is a well-known digital marketing consultant with decades of experience working for diversified clients from different industries like Jay Social (Philadelphia app development company), Coreway Solution (e-commerce web development company) and Social Benchers (NGO web development company).