Our Story > Joshua Enders
Joshua Enders CEO Solution Architect Six Vertical


  • B2B E-Commerce domain expertise
  • Led over 20 enterprise Salesforce.com implementations

Software & Tools

  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce Communities
  • APTTUS E-Commerce
  • InVision
  • Balsamiq
  • Adobe Creative Suite

Joshua Enders

Client Success, Sr. E-Commerce Solution Architect
Portland, Oregon

Joshua Enders founded Six Vertical in 2016. He oversees sales, marketing and talent development.

Joshua has over a decade of experience leading cross-functional teams through digital commerce initiatives. He successfully led B2B e-commerce implementations at Coca-Cola Enterprises, AB InBev, Barry Callebaut, Flextronics, KUKA Robotics, Waste Management and several other Global 2000 multinationals.

Previously the Director of Sales Engineering at CloudCraze (acquired by Salesforce), Joshua provided technical leadership during vendor evaluation lifecycles. He was instrumental in crafting winning sales strategies versus industry incumbents such as IBM Websphere, SAP hybris, Demandware and Oracle.

Joshua has more than seven (7) years of experience in professional services delivery as a Salesforce.com Consultant.

At EDL Consulting, he led large-scale global service cloud implementations for financial services clients including Ally, Bank of America and Great West Financial.

Joshua has deep knowledge of the Salesforce platform. He's actively involved in the Salesforce Partner Community. He's also an experienced project manager and Scrum master.

Featured Projects

KUKA / E-Commerce Phase 2.2
Role: Sr. Solution Architect

KUKA is a worldwide leader in robotics and automation systems with 13,000 employees worldwide.

Joshua led the implementation of KUKA's global e-commerce marketplace. Consisting of over 15,000 spare parts, the marketplace served more than 10,000 corporate customers and employees worldwide. 

The solution architecture consisted of APTTUS E-commerce, APTTUS CPQ, Salesforce Customer Community and Six Vertical's Progressive Web Application framework. 

Joshua was responsible for creating the overall solution design. He was instrumental in helping solve design challenges related to digital customer verification, delegated customer user administration and inventory integration.

Joshua wrote extensive project documentation. This included functional requirements, user stories, UX research documentation and test scripts. 

AB InBev / B2B E-Commerce
Role: Sr. Solution Architect

AB InBev is the largest brewer in the world with over 200 brands and 25% market share globally.

Joshua was the delivery lead of a multi-phase "rip and replace" of IBM WebSphere Commerce jointly-delivered with Salesforce.com Professional Services and Deloitte Digital. 

Phase 1 enable distributors worldwide to order export shipments from 16 breweries across the EU. Phase 2 enabled direct outlets such as bars and restaurants to place product orders consumed by over 1M customers in Western, Central, and Eastern Europe. 

Joshua led the solution and technical design sessions, wrote technical documentation, coordinated inter-department resources and managed the project timeline.

He was the face of the delivery team and reported directly to the executive steering committee.

Coca-Cola Enterprises / B2B E-Commerce
Role: Sr. Solution Architect

Joshua served as the Solution Architect for an implementation that displaced a bespoke Microsoft .Net e-commerce solution suffering from low adoption.

He led cross-functional teams from sales, marketing, design and IT that delivered a well-designed and high-performing e-commerce solution in four months.

Joshua led the solution and technical design, UX design and rapid prototyping of a new, web responsive front-end UI.

He served as the project manager and applied agile project management techniques throughout the project.

Get to know Joshua